BUZZ @ mywaves

mywaves Announces Global Agreement with Sony Ericsson

mywaves to be Preloaded on Sony Ericsson Java Phones

SUNNYVALE, Calif. - Sept. 10, 2008 – mywaves, the largest mobile entertainment destination for consumers, announced today that the mywaves application will be shipping on Sony Ericsson’s global line of java media phones, enabling consumers to enjoy the best mobile video right out of the box with no download required. Additionally, mywaves is available for current Sony Ericsson subscribers through the Fun & Games category on their phone. This distribution significantly increases the mywaves footprint in delivering the broadest array of free video, plus ringtones, games and wallpaper.

“Sony Ericsson is a leader in providing media-hungry customers with innovative handsets to keep them entertained. We are excited to have the mywaves application front and center on so many phones, making our full offering of videos, games, ringtones and wallpapers just one click away for potentially millions of Sony Ericsson customers,” said Rajeev Raman, mywaves CEO and Founder.

mywaves is the largest mobile entertainment destination for consumers with more than 5.5 million monthly unique users visiting m.mywaves.com to access a broad choice of free, short-form video entertainment. Up to 255 videos are watched every minute. Leading content partners such as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1 and more have dedicated channels on mywaves. mywaves’ direct-to-consumer mobile site enables consumers to tune into video free of charge on more than 500 different mobile phone models in more than 100 countries. 

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Sony Ericsson has a footprint in more than 80 countries. 

About Sony Ericsson
Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.