BUZZ @ mywaves

Audible Magic and mywaves Partner for First Ever Mobile Video Content ID Agreement

Leading Mobile Video Destination Adopts Audible Magic’s Content Filtering and ID; Marks New Era for Mobile Content

SUNNYVALE, Calif. – Sept. 10, 2008 – mywaves, the largest mobile video destination for consumers, and Audible Magic, the industry’s top provider of content recognition and identification solutions, today announced the first mobile video content filtering relationship for the industry. This agreement ensures that content providers can trust the mywaves platform to protect their content and is a signal that mobile video is coming of age. Under the agreement, Audible Magic will provide content filtering and management services across the global mywaves mobile video platform encompassing hundreds of clips of video and thousands of channels.

“As the popularity of mywaves increases and with our growing list of top drawer content providers, it’s imperative that we set the standard for content protection on mobile platforms,” said Rajeev Raman, mywaves CEO and Founder. “Audible Magic is the blue chip solution for web video services and we are excited to work with them to apply their filtering technology for mywaves partners in the mobile environment.”

Mobile video is the next platform for consumer video and content providers want to ensure that their content is protected before they make it broadly available.  Content filtering enables mywaves, as the leading mobile video destination, to ensure that the content consumers want most, branded content, will be available on the mywaves platform. 

mywaves is implementing Audible Magic’s Content ID services across their global mobile video service.  Leading content partners such as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and more have dedicated channels on mywaves containing copyrighted content. 

“Mobile is the next frontier for video content, and mywaves, as the leading mobile video destination, needs to ensure all the content is legally available to their millions of users,” said Vance Ikezoye, founder and CEO, Audible Magic. “This is a big win for content providers and for consumers.”

Audible Magic content filtering services are also used on popular sites including, MySpace, Bebo and YouTube.

mywaves offers the broadest choice of free mobile video for consumers.  mywaves direct-to-consumer mobile Web site enables consumers to tune into video free of charge on more than 500 different mobile phone models in more than 100 countries.

To check out the mywaves visit m.mywaves.com from your phone’s browser.