mywaves Introduces “SND2MBL”, Industry’s First Web-to-Mobile Video Marketing Offering

mywaves SND2MBL connects brands and content owners broadcast video from their websites to mobile phones; extending reach and value of their web videos

SUNNYVALE, Calif. March 20, 2007, mywaves, a mobile video company that delivers web video entertainment directly to consumers’ cell phones, today announced the industry’s first web-to-mobile video marketing offering, SND2MBL. By developing the only carrier-agnostic mobile video service, mywaves allows content owners and brands to send video from their websites to consumers’ mobile handsets. SND2MBL will pave the way for groundbreaking mobile marketing campaigns and a new, hassle-free carrier independent distribution channel for branded entertainment to the mobile phone.

mywaves’ SND2MBL is available for free at mywaves.com. Content owners, brands or webmasters need only register to receive the SND2MBL code they embed on their websites, which will mobilize the video they’re featuring. Beyond delivering clips to consumers on an opt-in basis, SND2MBL customers who frequently update their video can offer their viewers the choice of subscribing to a mobile channel, and mywaves will send a txt alert to let them know there is something new to watch.

In addition to the free ad-supported SND2MBL offering, mywaves is offering a premium version as well. The advanced SND2MBL offering provides comprehensive audience measurement to marketers so they know who is watching, how often a video is forwarded to someone else via a mobile phone and a full comprehensive analysis of audience and reach.

Brands and advertisers are increasingly spending more on their web presence and at the same time they are looking for ways to extend the value and reach of that investment,” said Rajeev Raman, CEO, mywaves. “With SND2MBL, brands and content owners get a screen-to-screen solution that lets them further the relationships they have with their current customers and potentially tap into a new consumer audience, anywhere, anytime, instantly.”

SND2MBL’s functionality works across a variety of uses. It can mobilize web video on a users social networking page or give a marketer a new way to extend his brand and mobilize the video content on the company’s web page. It’s a flexible offering that can scale and meet the needs of a single user or a global brand.

About mywaves Inc.
mywaves Inc was funded in January, 2006 by Menlo Ventures. Headquartered in Sunnyvale, CA mywaves is the mobile video company that streams web entertainment, broadcasting thousands of channels of personalized entertainment to mobile phones worldwide. The company is led by a seasoned executive team from Yahoo, Napster, Danger, PayPal and TiVo. For more information, visit www.mywaves.com and join the more than 200,000 people who already have experienced mywaves.