mywaves Mobilizes Video For Innovative New AdMob Advertising Solution

Global Mobile Ad Platform leverages mywaves Global Video Delivery Capabilities

SUNNYVALE and SAN MATEO, Calif. May 10, 2007 - mywaves, a mobile media company that delivers Web video entertainment directly to consumers’ cell phones, and AdMob the world’s largest mobile advertising marketplace, today announced a partnership to enable click-to-video advertisements for AdMob advertisers. AdMob founder and CEO Omar Hamoui demonstrated mobile ads that delivered mobile web browsers to user-initiated mobile video at the MSN Strategic Account Summit in Seattle Wednesday. mywaves embedded video player delivery capability enables video playback for the ads in over 160 countries.

Said Hamoui, “Advertisers are increasingly using mobile advertising to reach their customers. Our partnership with mywaves makes it possible for AdMob to offer marketers and brands a means to deliver rich video experiences as part of their mobile advertising programs worldwide.”

Mobile web browsers will have the option to watch a video from a landing page when they click on an advertisement via AdMob. If viewers like what they see in the mywaves mobile video player they can save the video to their phones or pass it on to friends via MMS-making it possible for the first time to extend a mobile video ad campaign through viral, word-of-mouth activity.

Click-to-video ads will be launched this summer as part of the AdMob Marketplace’s new landing page solution. The tools combine the reach of the AdMob mobile advertising marketplace with the cross-carrier mobile video capabilities that have made mywaves the top mobile media company. AdMob advertisers can tap into the mywaves mobile video platform as an option on AdMob-hosted landing pages. AdMob offers an interface that allows advertisers to select Click-to-Video, Click-to-Call, Collect Email or Phone Info, and more. Ads can be previewed as they are being created with title, text, images and video.

“Our collaboration with AdMob will transform the mobile advertising landscape as we deliver video ads for AdMob’s global customers,” said Rajeev Raman, CEO, mywaves. “By adding video to their mobile advertising, AdMob advertisers can deliver consumers rich video entertainment.”

About AdMob
AdMob is the world’s largest mobile advertising marketplace having served more than 2.5 Billion ads in just over a year. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile web, and publishers to increase the value of their mobile sites through advertising. AdMob offers both advertisers and publishers the ability to target and personalize advertising in 160 countries. AdMob lets advertisers target by country, language, carrier, phone brand, phone model, behavior and OS, using self-serve Web tools with transparent and robust reporting. AdMob is funded by Sequoia Capital and Accel Partners. To learn more about AdMob, visit http://www.admob.com.

About mywaves Inc.
Headquartered in Sunnyvale, CA, mywaves is a mobile video company that provides thousands of channels of personalized entertainment via mobile phone to thousands of consumers worldwide. The company’s patent-pending Web-based video syndication technology makes it possible to mobilize any kind of Web entertainment, while its carrier-agnostic service works globally across all 3G, EDGE, EV-DO carriers and most video-capable mobile phones. First funded in January, 2006 by Menlo Ventures, the mywaves executive team includes veterans of Yahoo, Napster, Danger, PayPal, and TiVo. For more information on mywaves or to join the 400,000 people who have already experienced its service, please visit http://www.mywaves.com.