mywaves Personalizes Mobile Video Viewing

NEW AUTO CHANNELS, SEARCH SCOURS THE WEB TO FIND AND DELIVER WHAT YOU WANT TO WATCH

SUNNYVALE, Calif. February 6, 2007 mywaves, the fast growing mobile video company that delivers Web video entertainment directly to consumers’ mobile phones, today announced Auto Channels, a new way for users to personalize their mobile video viewing options. mywaves Auto Channels works the way online search works on the Web; users specify a search phrase and mywaves then scours the Web to find and automatically deliver relevant videos to users mobile phones for free. Not only does this instantaneously deliver videos in the form of a streaming channel, it also checks for new videos that match the search phrase and adds them to the channel daily. Users can be notified via a text message when new videos are available for viewing.

mywaves delivers this major release within six weeks of its December debut. Since that time, nearly 300,000 users in 90 countries have already checked out its mobile video service. mywaves currently is averaging 40,000 new sign ups a week with users eager to discover what’s playing on mywaves.

“We believe the tremendous momentum behind mywaves is due to the simple fact that consumers love to choose from a vast array of content and they can personalize their own channels and watch what they want to watch, wherever they are, “ said Rajeev Raman founder and CEO mywaves. “The addition of Auto Channels further enhances the users experience because now mywaves does all the work of content discovery on users’ behalf. “

“mywaves understands the consumer like no other mobile video or TV service out there, “ said Ben Bajarin, Creative Strategies. “Their target, mobile entertainment oriented youth, will go crazy over Auto Channels search, because it allows kids to be the first to discover and share new video within their circle of friends. It also will feed their insatiable entertainment appetite by constantly serving up new video that matches their interests.”

mywaves is a free service that provides Web-style entertainment on the mobile phone, offering unprecedented choice from thousands of video channels, whether it’s professional programming, user-generated content or personal videos. The mywaves service works globally across all 3G, EDGE, EV-DO carriers and most video-capable mobile phones. It is comprised of a rich, easy-to-use Web site (www.mywaves.com) coupled with software that is easily downloaded to a mobile phone. The Web site allows consumers to discover, choose and personalize their on-the-go entertainment that is automatically delivered and updated to their mobile phones.

About mywaves Inc.
mywaves Inc was funded in January, 2006 by Menlo Ventures. Headquartered in Sunnyvale, CA mywaves is the mobile video company that streams web entertainment, broadcasting thousands of channels of personalized entertainment to mobile phones worldwide. The company is led by a seasoned executive team from Yahoo, Napster, Danger, PayPal and TiVo. For more information, visit www.mywaves.com.