mywaves Releases August Traffic Metrics

Mobile Users Watch 20 Minutes of Video per Visit

Sept. 19, 2007 – Sunnyvale, Calif.—mywaves, the top consumer mobile video destination, said today traffic has increased more than 400 percent over the last three months and the average user tunes in for 20 minutes each visit.

In a statement on the broad reach of its mobile video service, the company reported it is attracting more than 1.25 million unique visitors per month. The level of engagement of mywaves users is also noteworthy; on average, they return to the site once a week for new video entertainment.

According to a study released by Telephia, a service of The Nielsen Company, subscriber growth in mobile video is the fastest growing category of mobile service relative to SMS, MMS, e-mail and IM. The mywaves service is on track to acquire 4 million registered users worldwide in its first year of availability.

“When we look at our mobile traffic and usage statistics, we are delighted that we are now on par with some of the biggest portals in the mobile Internet, said Rajeev Raman, CEO and founder of mywaves. “This level of engagement and reach makes it possible for content owners and advertisers to finally connect with the mobile consumer.”

About mywaves Inc.
mywaves is the fastest-growing, carrier independent mobile video destination, delivering Web videos to cell phones around the world. mywaves makes it easy for consumers to personalize their mobile video lineup to watch anytime, anywhere.

The mywaves service is free and gives users unprecedented choice and control over their mobile entertainment experience, regardless of carrier. Members can browse through nearly 200,000 channels of premium, private and user-generated videos and their favorites are automatically updated and delivered to their phones. The service works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones.

Headquartered in Sunnyvale, Calif., mywaves is led by a team that includes veterans from Yahoo, Napster, Danger, Palm and TiVo. The company is financially backed by Menlo Ventures.