Advertising

The Phone as Media Device

Mass media is quickly becoming mass-customized media, and the mobile phone is at the cutting edge of this revolution.  Phones are now being used for far more than voice – they’re a platform for messaging, games, web browsing, listening to music, watching video, and personalization via ringtones and wallpaper. There are now more mobile phones in the world than all televisions and PCs combined.

The Ultimate Audience

The mobile phone is the ideal advertising platform.  Nearly three billion users have their phones with them – and turned on – virtually every moment of every day.  Recent estimates indicate the mobile advertising market will grow from $1 billion in 2007 to $12 billion by 2012. Unlike any other medium, mobile ads can be targeted by current location, demographics, context, user behavior and more.

Reach the Ultimate Audience

mywaves is the fastest-growing mobile web video service in the world, driving 4.5 million monthly unique visits to our mobile site.  The average mywaves user returns weekly to watch 4 – 6 videos, 20 minutes per video viewing session.  We operate as a free, ad-supported service. We are ranked by Nielsen Research as the #1 mobile video site in the world.

mywaves has exceptional reach to key demographics and a variety of custom market segments.  mywaves has a highly qualified audience, with 70% of our users between the ages of 18 and 34. With high-end media-enabled phones and rich data plans, our user base is predominantly urban, hungry for new media, and has above-average disposable income.

mywaves has a flexible advertising model that enables CPM, CPC, CPA and sponsorships.  Ad types include video pre- and post-roll, video overlay, click-to-video, and standard banner and text ads.  We provide a variety of real-time reports to quantify ad effectiveness.  Advertisers can track impressions, clicks and conversions by DMA, carrier, city, state, time of day, day of week, content category, and function (such as search).

New media is coming alive on the phone.  mywaves has the audience and the advertising platform to reach all consumers of new media.  That’s why companies large and small are choosing to advertise with mywaves.